In a culture enamored with transformation, The Ugly Stepsister takes the familiar fairy tale blueprint and distorts it beautifully, horrifically, and with razor-sharp intent. Directed with a …
Makeup Studio
The Mirror Scar
It doesn’t always happen in a dramatic moment. Sometimes, it’s quiet. You’re going about your day—washing your face, fixing your hair—when you glance at your …
Fortunately / Unfortunately, You Are Your Own Brand
Fortunately, you are your own brand. Unfortunately… you are your own brand. This paradox can feel both empowering and exhausting—especially in a world where “image” …
The First Reflection
Before the world taught us what beauty should look like, we already knew something magical: the mirror wasn’t a test—it was a toy. A place of wonder. …
Getting it Just Right
There’s a reason the story of Goldilocks still echoes through our adult lives. She wasn’t greedy—she was discerning. She was on a search for just right. And …
The Kind of Beauty That Knows Your Name
There’s a moment that happens when a bride first sees herself in the mirror on her wedding day. It’s quiet but powerful—not just a glance, …
The Last True Ritual: Where Time, Money, and Attention Converge
In the economy of modern life, we trade constantly—money for convenience, time for efficiency, attention for distraction. But rarely do we invest all three at …
Facial Floor Plans
In interior design, an “enfilade” creates visual rhythm by aligning doorways and using shifts in color to guide the eye from one room to the …
Pretty, Tired
The Hauntology of Beauty
Makeup sits at this intersection of memory, performance, and desire.We call it transformation, but it’s also translation: of longings, of regrets, of inherited ideals.You’re not …