I keep a small notebook by my bed, jotting down fragments of dreams each morning. I often add little sketches next to my words, tiny …
December 2025
12.9.25. Poppin’ Monday yoga classes Sweet friends/customers Friend photoshoot shopping dates The Black Rabbit Cozy in bed together 12.8.25. Going back to sleep Slow and …
HOLIDAY GIFT GUIDE 2025
The holidays are here, and if you’re looking for a few small, thoughtful gifts, I’ve put together a little F.A.C.E. Makeup Artistry gift guide to …
A Soft Redrawing of Us
I’ve been thinking about how easily we forget that nothing stays the same. We build our lives around routine rhythms, specific rooms, certain people and …
Protected: Casey Forthman Makeup Log
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The Stillness of Gratitude
An open letter to my beautiful clients, customers and readers There is a liminal feeling when the mirror seems to ask a question. It invites …
Too Early, Too Late, All at Once: Navigating November’s Beauty Tension
As a makeup artist and business owner, I feel this tension sharply. I’m told to bombard — to post, create, share, and sell — because …
Protected: Kim Martin Makeup Log
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November 2025
11.30.25. Documenting + learning Wholesome Shop Small Saturday events Local support from friends Quick dinner dates Decompressing to Selling Sunset 11.29.25. A good night’s rest …
It’s a Crime to Be Gorgeous
The hook repeats like a spell: “It’s a crime to be gorgeous.” The mantra becomes an incantation, echoing through a hall of mirrors where adoration …