Beauty Adventure Road Map

School is out, Summer is around the corner, and travel is resuming. For myself and many around me, I can feel the deep need for an escape, adventure, vacation or curiosity-chase. We know how both cosmetics and travel are vehicles for self-discovery. Mingled together, there’s really something unique.

We already know how the refurbished souvenir-style compacts at F.A.C.E. invite purchasers to use as a map to explore through psychogeography. This refers to the act of exploring a territory in a nontraditional way. We can choose to explore in ways that incorporate randomness and spontaneity, and in doing so we may transform our familiar cartography into something unexpected.

But, what about an actual Beauty Adventure Road Trip? Upon researching, there are several beauty landmarks scattered over the United States. These businesses honor the history of cosmetics and participate in travel and tourisms in their own regions. From the world’s only beauty saloon offering manicures + martini’s, to a Joshua Tree “hairstorian”, and a makeup compact art gallery right here in Paducah (that’s us!), there are so many unique beauty + travel fusion experiences in America.

Makeup Museum: New York City, NY

F.A.C.E. Makeup Artistry: Paducah, KY

Beauty Bar: Chicago, IL

Besamé Cosmetics: Burbank, CA

Beauty Bubble Salon + Museum: Joshua Tree, CA

Leila’s Hair Museum: Independence, MO

BITE Beauty Lab: Las Vegas, NV

Hollywood Museum: Los Angeles, LA

Why You Don’t See Before And After Makeup Photos On My Feed: A Cinderella Analogy

While traveling, I found a copy of the children’s book Cinderella in a gift shop and thumbed through the pages. There were 2 side-by-side pages that helped me better understand my role and beliefs as a Makeup Artist. The first page depicted the unrecognizable Princess in her ornate gown leaving the ball at the first stroke of midnight. She was desirable and high society. The other page showcased Cinderella back to her normal self, camouflaged in her soot and rags.

I don’t mind Before and After photos. I enjoy seeing homes, cars, garden spaces transformations. I used to LOVE watching makeovers in their entirety on the Style Network Show “How Do I Look?”

Most beauty services are maintenance-based. They last an extended amount of time (days, weeks, months, years) on the face before needing to be reconditioned. They have a permanency aspect. 

I think Before + After documentation can become quite tricky in the human space with ephemeral makeup applications. Sure, including the Before photo guides the viewer to perceive a complete transformation. But with the way culture has primed our subconscious minds, this can also signal that someone is less attractive (and therefore less capable, less worthy and less of a person) without the makeup and “when the clock strikes twelve”, will return to what they were before.

Before + After photos of ephemeral makeup applications are actually Before + After + Before photos. Just like Cinderella’s transformation, the underlying issue is that the comparison praise of someone’s almost metamorphosed face is that it can devalue their previous state and subtly remind viewers that this individual will go back to this state.

I believe the role I am pursuing as a Makeup Artist is less about display, glow ups, and comparisons. My mission with ephemeral makeup is to operate in a beauty space compassed in calibration, connection and confidence. I hope this mission is reflected in my work. There is no Before + After,  there’s merely the look that we work together to achieve.

Tipping A Makeup Artist

I read a fascinating article about electronic “guilt tipping”. Thanks to popular technology, non-traditional venues give merchants the option of asking for a tip by simply swiveling an electronic screen around that asks whether you want to tip. 

Now that most any business type is participating in a tipping option at checkout, the lines are quite blurry on what services are “appropriate for” versus “dependent on” gratuity.

It has always been customary to tip traditional beauty services. While cosmetology service providers charge a professional rate, gratuity is generally accepted to reflect the level of satisfactory hospitality.

Although Makeup Artistry isn’t a maintenance-based beauty service, it still flows into the hospitality-driven line of work. Let’s get into The Why, When, How, What, Where and Who’s of Tipping a Makeup Artist.


Makeup Artists work irregular schedules (evenings, weekends, and extremely early mornings). We often miss quality time with family and friends to meet the demands of the season, missing our own special occasions to accommodate our clients’.


Each party plays a role in when it is appropriate to tip.

The Makeup Artist:

-Is on time.

-Meets the service recipient’s needs in a professional manner.

-Provides any final suggested revisions.

-Accommodates last minute service upgrades or changes.

The Service Recipient:

-Is late to the appointment.

-Brings a guest or a child.

-Uses a cell phone/smart watch during appointment.

-Eats food during the appointment. {All components that severely slow down/interrupt quality of makeup service}.


Methods of Payment now include cash, card, check, electronic payments. Suggested standard beauty service tip percentages: 15%-20% of total service cost.


With monetary currency. Please do not tip with food or physical gifts. Makeup Artists rarely have time to consume food and beverages during/between appointments.


Tip for in-studio appointments as well as on-location services. Remember- packing, loading and commuting for on-site bookings is time (and therefore money) expensed, preventing Makeup Artists from accepting several appointments on this date.


Tip your booking Makeup Artist and ask how tipping should be distributed if they bring in a 2nd artist or assistant.

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Virtual Makeup Classes Debut Date

On January 1st, F.A.C.E. Makeup Artistry will debut 6 signature virtual makeup classes. These $75 Hour Long Sessions include (20% off pre-registrations today only!):
– Key product kit for attendees
– Pre-recorded video link for the class
– Safe unlimited viewing to review and practice 


Want to gift a virtual class to someone special, but not sure what class they would prefer? Purchase a “Virtual Makeup Class” gift certificate and they can choose!
How about a completely personalized makeup lesson?
Our one-on-one Private Makeup Lessons are scheduled inside F.A.C.E. Makeup Artistry studio or may be held virtually via Zoom.

Bridal Makeup Lessons From A Documentary

We’ve been watching a handful of wedding movies lately. They’re such useful tools to study different aspects of a bride’s experience on her wedding day. A mockumentary on HULU titled “Breakup At A Wedding” showcases 5 fabulous lessons about bridal makeup in a certain scene:

1. Makeup Artists should definitely take a non-refundable retainer like other wedding vendors, to protect their business during cancellations (I Do!)

2. Refrain from a family member/friend who does their own makeup well as the sole/main criteria for saving money and doing the job at the same caliber on a different face.

3. A Bridal Preview (AKA “Trial Run”) is imperative to schedule. This ensures a bride walks into wedding day feeling confident, knowing the makeup look has already been designed and worn for a test drive.

4. Allow extra time for moments where the person doing makeup has to pause due to head turning, talking and phone checking. *There are typically 60 of these moments during any given wedding day application.

5. Be 100% honest with the person doing your makeup. It’s usually easier to communicate edits with a professional beauty service provider because it doesn’t become personal (as it might become with a family member/friend) . You’re a paying client who has stake in the collaboration. 

Experiment Until It Feels Like It’s Yours

“You experiment. You play around with it until it belongs to you, and hopefully feels fresh and new.” 

It took so many versions, edits, and tests to circle around to the simplicity of refurbishing vintage compacts. **And to note, simple ain’t easy.** These historical beauty vessels all come in different shapes and sizes, from different places, staking claim in demand for their own uniqueness, just like the faces of guests who purchase them.

Compacts so intricately detailed in design are sustainable beauty packaging options and escort more minimal makeup routines through refillable cosmetic options. You don’t have to indirectly hoard prepackaged shades you won’t use or don’t relish.

Today, F.A.C.E. Makeup Artistry’s  “Listener Tip” was featured on “The Minimalists” podcast, relaying how to trickle the practice of minimalism into our makeup routines (peep around the 36 minute mark). Our refurbished vintage compact initiative embodies a system to inspire, remove makeup clutter, and subscribe to sustainable beauty solutions.

The Wedding: Makeup Class

Every bride wants to look and feel stunning on the most important day of her life. With the high demands of new technology, certain tips and trade secrets must be incorporated to create that desired flawless bridal face. Dear future Mrs.- Join F.A.C.E. Makeup Artistry for an afternoon of learning how to master a fresh wedding makeup application! Register your bridal party members too for a gal’s day out.


Both Bride-To-Be’s + Bridal Party Members Who:

-Want professional makeup by F.A.C.E. for wedding, but we are already booked on their wedding date.

-Want the F.A.C.E. professional bridal makeup “touch”, but don’t have a wedding-day budget for it.

-Are eloping or having a destination wedding and won’t have access to F.A.C.E. on actual wedding day.

-Feel they have a good knack on appying their own makeup, but want to learn a little extra for applying it on wedding day!

-Are considering professional bridal makeup by F.A.C.E. , but would like to see makeup in action first.

-Understand Bridal “Must Have” Makeup Products
-Learn How to Properly Touch Up Bridal Makeup
-Order of Applying Products for Best Longevity
-How to Decide Proper Bridal Cosmetic Shades

-Demo Makeup Style: We apply the entire look on a face model and attendees can watch, take notes, and ask questions throughout.

-All attendees receive a complementary wedding makeup gift.

TICKETS ARE: $35 Demo Observation Only | $60 Hands On, Interactive



*Cancellation/Reschedule Policy: Tickets are non-refundable and non-transferable to another class or service/product. Tickets CAN be transferred to another person to attend in your place for specified class you signed up for. If you are unable to attend (or find someone to attend in your place) the makeup product and class recap will still be redeemable for you at the studio for 7 days after the class date. If product is not claimed after 7days, it will be donated to our annual philanthropic “Beauty Egg Hunt” for Look Good Feel Better

The Essentials: Makeup Class


Join us for a quick class on the staple “cult classic” makeup products we cannot live without! Tickets are $10. *Demonstration style class (not hands-on). Advance online registration is required. Seating is limited.

Monday, May 6th 2019 | 6:30pm-7:00pm | $10


If you possess a Beauty Egg Hunt paper for a “Free Seat for a 2019 Mini Makeup Class” and you would like to redeem your coupon by attending this particular class, simply email [email protected] that you’d like to attend “Makeup Essentials” workshop. You must present the physical coupon to enter the session. No exceptions.

Mixing Mediums: Makeup Class


Gel, paste, gloss, liquid, pigment. Learn how to mix different products and textures for customized makeup looks. *Demonstration style (not hands on/workshop). Advance online registration is required. Seating is limited. REGISTER BY MONDAY, JUNE 24TH FOR FREE EYESHADOW.

Monday, July 1st 2019 | 6:30pm-7:00pm | $10


If you possess a Beauty Egg Hunt paper for a “Free Seat for a 2019 Mini Makeup Class” and you would like to redeem your coupon by attending this particular class, simply email [email protected] that you’d like to attend “Mixing Mediums” class. You must present the physical coupon to enter the session. No exceptions.

Sleek Cheeks: Makeup Class


Join us for an event of learning how to emphasize the cheekbones by creating a glow for a flawless complexion. Shimmer is a beautiful texture, but must be used strategically. Let us demonstrate the proper tools, products, and techniques to achieve the utmost desirable cheek glow! *Demonstration style class (not hands-on). Advance online registration is required. Seating is limited.

Monday, August 5th 2019 | 6:30pm-7:00pm | $10


If you possess a Beauty Egg Hunt paper for a “Free Seat for a 2019 Mini Makeup Class” and you would like to redeem your coupon by attending this particular class, simply email [email protected] that you’d like to attend “Sleek Cheeks” workshop. You must present the physical coupon to enter the session. No exceptions.