“Built-in beauty” (permanent makeup) is extremely popular. It’s a fascinating offering, straddling tattoo and makeup industry. Some of the most popular permanent makeup features include eyeliner, lip color, and eyebrows.

Waking up with these properties already pronounced can provide a head-start to the day. It can also demand more from you, asking for a full face of makeup to balance out the fixed features that can’t be automatically toned down.

There’s something paradoxical about our changing and aging faces wearing irreversible applications.

THE PRO: It’s permanent. It won’t smudge.

THE CON: It’s permanent. It won’t budge.

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