1st Annual Beauty Egg Hunt


The first annual f.a.c.e. Makeup Artistry Beauty Egg hunt will be held on the front lawn of the Carson Center in downtown Paducah. On cue, participants will hunt for these extra special eggs, containing popular beauty products! We have created a fun, unique version of a festive event. Proceeds will go to a philanthropic organization we hold near and dear to our heart: Look Good Feel Better. This is the perfect way to support an organization that focuses on women’s BEAUTY needs and desires during cancer treatment.

P.S. Be sure to be on the look out for the Golden Egg!

Register Here



What are the benefits of attending this event?

  1. Contributing to a fabulous philanthropic organization.
  2. Attending a fun event, never been done before.
  3. Acquiring new makeup products for minimal cost.
  4. Networking with a community passionate about the beauty industry.
  5. Supporting both national and independent makeup brands.

What is the cost of admission to this event?

$25 per ticket. We have a fabulous list of beauty sponsors. Even if you find only 2 eggs, the product value will exceed the ticket cost. What a deal and great way to support the cause!

What brands will be hidden in the eggs?

We are fortunate to have great relationships with many beauty brands. Here are some of the amazing lines you will find during the hunt: F.A.C.E. Makeup Artistry, Smashbox, Stila, Ben Nye, Cate McNabb Cosmetics, Elle Michelle CosmeticsBeauty Bakerie, Beauty Blender, Makeup Forever, Alcone At Home, Mary Kay, Armour, Ulta,e.l.f.

How will you fit some of these products in these eggs?

We’ve thought about the logistics! If the beauty product does not fit inside an egg, a description of the product will be included. Bring this description to our storefront (125 Kentucky Avenue, across the street) to collect your prize right after the hunt!

What do we need to bring?

Bring your friends, your ticket, egg hunting shoes, and a fun basket or bag! We will provide the rest.

What will be in theGolden Egg?

That is a very special surprise! Join us and see!

What if I cannot attend, but want to contribute?

We will gladly accept your support for the Look Good…Feel Better program and include it in the large donation to the organization. To donate, just purchase a ticket, and in the notes, mention you will not be able to attend. We will reserve 1 egg with product for you!

What about registration?

Register here & then bring your ticket to the welcome table at the Carson Center entrance at 5:30pm to receive your participation pass. We start at 6pm SHARP!

For any more questions contact Erin Hendley at 270.519.1213 or erin@l1v.109.myftpupload.com and be sure to follow the event page on Facebook.

Why Makeup Artistry Costs “That Much”

I receive quite a few messages every day, inquiring about my makeup services. I have been fortunate to have a great success rate of booking clients without any hesitation, as well as a fantastic repeat clientele rate. That is a sign that my brand reflects the value I offer and viewers SEE that. However, every once in a while, THE question will pop up: “Why do you cost that much?”. I must admit, this question is asked when the inquiry is coming from someone that is accustomed to salon, spa, or beauty counter blueprints, which is to be expected in our area. Those are primarily the options. Inquirers also usually have not navigated my website or social media pages to investigate my background or my business. I run COMPLETELY different than other makeup service suppliers. I have to honestly thank the few that still ask me this question, because it provides me with the opportunity to educate the value of my offerings & dissect everything that goes into my makeup services for those unfamiliar with Professional Makeup Artistry. Once I break it down, inquiries turn into bookings. Here are all the elements included when ones decides to book with F.A.C.E. Makeup Artistry!

TIME: The time it takes to open up the studio (turn on lights, dust displays, sweep floor, set out portable light posts, turn on music); Wash brushes & sponges, clean & sanitize products; Correspondence (phone, email, contracts); Actual appointment slot booked for application; Repeating the cleaning process again; Ordering inventory for bookings.

PRODUCTS: This includes skincare & makeup products being applied; Touch up kits; Brushes, sponges, and disposables; False Lashes & glue; Bottled Water; Face Charts.

EDUCATION: This is a BIG one! This includes my past formal education (Makeup First School in Chicago, Linda Mason: The Art of Beauty-Intensive in NYC, & The Glam Academy in NJ) and continued education (MAC Pro, Makeup Forever Pro Masterclasses). These are all Makeup-specific formal academies. Every minute is dedicated to the art & business of Makeup! My Bachelors of Science in Fashion & Minor in Marketing has provided impactful leverage for my brand artistry & business blueprint as well.

EXPERIENCE: Another HUGE one! This includes the resume worthy gigs from NYC, Chicago, & Nashville that I have worked on that have taught me top-notch industry experience as well as prestigious projects in the surrounding local community (Talon Falls, Burning Kentucky movie, Tracy Badger music videos).

GAS/TRANSPORTATION: The gas, wear & tear on vehicle, and mileage of commute to accommodate clients in-studio or on-location.

RENT/UTILITIES: The studio space rented to accommodate clients. It is private & 1-on-1 (no other clients receiving beauty services the same time as another, unless otherwise specified) SPECIALIZED to Makeup ONLY, and houses several brands and lines-including my own. Clients are not required to supply their own makeup or be limited to just one brand during applications.

ATMOSPHERE: Downtown location, in the hub of the arts, just steps away from the Ohio River; The perfect balance of white walls, natural light, & professional daylight bulbs for ultimate applications; Convenient parking; Inspiring, fun, and artistic view on beauty.

MARKETING MATERIAL: Includes website, videos, business cards, promo packets, email newsletters, photos; The convenience of potential clients finding me online when they search for makeup services, and current clients keeping up-to-date with new projects, products, and offerings becoming available. I am “find-able”.

Top 10 Makeup Gigs That Have Set Me Up For Successful Small Town Business

The 2 year anniversary of my Makeup business relocating back to Paducah, KY is around the corner. It is still hard to wrap my head around the fact that I had worked in both Chicago & NYC before deciding to permanently land back here. Each city feels like another separate life…It really is in a way.

Paducah, along with several other parts of the surrounding midwest, has received unforgiving winter weather all week. The result: the majority of my appointments being cancelled & time to reflect and work diligently on other parts of the business. As one of my favorite artists/authors, Austin Kleon says, “Bad weather leads to better art”. In my case, bad weather leads to better writing (a complete resurgence, actually).

With this opportunity to reflect, I HAVE to mention some of the amazing opportunities of my past that have paved the way for my present status. There are several other Paducah locals with the same stories: going away, learning from the best/earning top notch credentials, and returning home to localize and provide economic development. Here are my top 10 Favorite Makeup Projects I’ve worked on (in no particular order) that have helped set me up for a successful “big city profession” in a small town:

1. Secondhand Serenade  “Shake It Off” Music Video 

Photo by Seleste Villarreal
Photo by Seleste Villarreal

2. Mercedes Benz Fashion Week

3. Vans Warped Tour 

Photo by Jessica Rumsey
Photo by Jessica Rumsey

4. Glamour Magazine

Photo by Aaron Richter
Photo by Aaron Richter

5. SNL Personalities: Jason Sudeikis, Taran Kilam, & Bobby Moynihan

6. Iconapop Cover Shoot

Photo by Zeko Eon
Photo by Zeko Eon

7. Motionless In White “Devil’s Night” Music Video

Photo by gAK Photography
Photo by gAK Photography

8. MODO Magazine Shoot

Photo by Ssam Kim
Photo by Ssam Kim

9. Andrew W.K.

10. Allure Magazine

Photos by Patrick Demarchelier
Photos by Patrick Demarchelier

Happy 1st Birthday


A few months ago, on March 23rd, f.a.c.e. Makeup Artistry turned 1. It’s fascinating how one year flew by but so much happened, so it somehow felt like several years had passed. The first year really was all about finding my stride, my brand, and my business flow. The first 4 months of opening business in Kentucky consisted of finding the perfect location and making it my own. My heart and passions reflect the downtown Paducah area. I knew my location had to be somewhere there. With the fabulous help of my mother, we scouted possible options and found the perfect fit. The original space needed a lot of dreaming up in terms of redesign.

It originally had forest green carpet and nude walls. I knew I wanted to have tiled floor for easy clean up and white walls are a must to ensure no color casting happens when doing makeup. The space is intimate with tall ceilings, so only certain pieces work accordingly.

My favorite piece in the studio is this card catalog. It is now my makeup station, that organizes each makeup category.

I’d like to say I found the perfect studio, but in reality I think it found me.

Lipstick Story


I saw these props at Mercedes Benz Fashion Week in NYC a few seasons back. Somehow they ended up on eBay and I was lucky enough to have been scanning the Internet for studio decor. Now, I have 2 life-size keepsakes that remind me of my seasonal NYFW experiences as well as keep me inspired in my studio. It’s a magical world we live in.

Valentine’s Day Open House

This past Friday-Valentine’s Day, we hosted a little Open House gathering at the makeup boutique. It was a great opportunity for gals to come in and shop for themselves or someone else with a 20% off store items. Ladies also received mini makeovers and could create custom makeup compacts  (pick out their own eyeshadows, blush, lipsticks to be placed in an adorable, fun compact.

Despite the cold, rain, and 2 hours of the power going out, we still had a wonderful, dedicated turn out and even managed to snap a few photos of the event!

Thanks to Sara Falder of Flower + Furbish for the pretty flowers 😉





Homecoming Makeup


For the public schools, Homecoming was in late October (I believe Private schools are in Jan.) locally. We managed to snag some images of some behind-the-scenes fun in the downtown Boutique.

One look was a bright red matte sculpted lip and copper eyeshadow.


The other look was bronzed & gold complexion with a pink flushes blush.

Two timeless applications on 2 gorgeous girls!