Sometimes, it can feel like the beauty and fashion industry is just out to make us feel bad about ourselves, telling us we’re not enough and then offering products as the solution. It can seem like a cycle where we’re made to feel insecure, only to be sold the promise of beauty in return for our money. This can lead to a sense of frustration, questioning whether we’re just buying into an industry that profits off our self-esteem.
Makeup, at its best, isn’t about fixing something that’s broken or adhering to unrealistic standards. Instead, it’s a form of self-expression, a way to enhance the features you love, and an art form that can bring joy and confidence. For many, it’s not about covering up flaws but celebrating individuality and creativity. It’s about feeling good in your skin—not because you’re conforming to someone else’s idea of beauty, but because you’re honoring your own.
At F.A.C.E. Makeup Artistry, my goal is to empower people through makeup, helping them see it as a tool for self-love rather than a requirement for self-worth. Makeup should never be about fixing what’s “wrong” with you—because there’s nothing wrong with you. Instead, it’s a way to have fun, experiment, and express your unique beauty.
Everyone’s relationship with makeup is different, and it’s important to use it in a way that feels right for you. So, rather than rejecting makeup entirely, consider how it can be a positive and empowering part of your life, if that’s what you want it to be. How do you want to see makeup in your life—as a source of pressure or as a tool for empowerment?
