Taste isn’t just preference—it’s experience distilled. The shades we reach for, the finishes we favor, the way we define “effortless” or “too much” is shaped by what we’ve seen, worn, and lived.
A first swipe of bright lipstick might feel foreign until it becomes familiar. A shimmer once dismissed as too bold might, over time, feel just right. The same way a palate refines itself—trading sugary for complex, craving depth over excess—so does our eye for beauty.
Makeup isn’t just about what looks good; it’s about what feels right, and that evolves. Every experiment, every misstep, every moment we felt ourselves in a look deepens our aesthetic instinct. Taste isn’t instant—it’s cultivated.