It’s strange how many celebrities decide to jump into the beauty industry with their own brands after years of being complimented on their flawless hair, …
makeup
The Rebirth Effect
At the end of a long day, the ritual of removing makeup can feel like a symbolic shedding of the layers we wear both physically …
Face + Physique
Faces and bodies can sometimes feel like they’re competing for attention because they can present entirely different aesthetics within the same person. For example, someone …
The Cherry on Top
Makeup is like the cherry on top when it comes to beauty—it’s not the main dish, but it adds that extra something special. It’s the …
Phases + Faces
Makeup and the menstrual cycle can actually have a fascinating interplay, as the hormonal shifts throughout the cycle affect not only mood and energy levels …
Painting Over Stress
Makeup can be more than just a tool for enhancing beauty—it can also serve as a form of self-care and a way to regain control …
Navigating Beauty Grief
Just like our wardrobes, makeup is a powerful way to express our identities and how we want to present ourselves to the world. But what …
Perception Drift
Perception drift in the beauty industry refers to the gradual shift in how beauty ideals and trends are understood and interpreted over time. This shift …
Dreams Speak, Makeup Listens
Ever woken up from a vivid dream, wondering what it all meant? Dreams are powerful—often cryptic, but they’re always trying to communicate something deeper to …
Perception is Personal Reality
Color perception is fascinating—what we see often isn’t what others see. A perfect example is the viral “blue and black” or “white and gold” dress, …