We often ask, “When is it okay to let kids wear makeup?” But maybe the better question is: “When is it okay to make beauty decisions for someone …
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Not to Enhance Insecurities
Wipe the Mirror Clean
Manipulative Mirrors
Twelve years ago, researchers in Japan proved something retailers have always known: when you see yourself looking happy, you’re more likely to buy. They took …
I Wish I Could Change Something About My Appearance
You look in the mirror and think, I wish my [insert feature here] were different. Welcome to the club. Everyone’s a member. When you wish for something …
Living in a Body: Strange, Beautiful, and Unfinished
Your hands move. Your face reacts. You exist inside this thing—this collection of skin and bone, of habits and expressions. And yet, sometimes, it feels …
Pretty Little Lies
Beauty marketing thrives on fantasy. And while there’s nothing wrong with a little illusion, the real magic happens when you learn how products actually work—on your skin, in real life. …
Blush for Redness? Yes, Really
If you have naturally red skin, the idea of adding more color to your face might sound counterintuitive. “I already flush so easily!” or “My skin is …
Making Noise Without a Sound: The Power of Loud & Quiet Colors
Some colors whisper. Some colors shout. And neither needs a single decibel to make an impact. A soft taupe foundation? That’s the hushed elegance of …