It’s strange how many celebrities decide to jump into the beauty industry with their own brands after years of being complimented on their flawless hair, makeup, and skin. They often claim that because of these compliments, they just had to create their own products so everyone else could achieve the same results. But here’s the catch: the products that earned them those compliments weren’t from their own lines—those came later. It feels a bit like a bait-and-switch.
Before they had their own brands, they were using a carefully curated mix of professional-grade products and high-end treatments. Those are the things that gave them the glowing skin, sleek hair, or flawless makeup that fans admired. So, when they pivot to launching their own beauty line and say, “Now you can look just like me!” it feels a little insincere. The truth is, it’s rarely their products that made them look the way they did in the first place. Instead, it’s years of expert help, luxury products, and sometimes even procedures that aren’t mentioned in the marketing.
It’s almost as if they’re capitalizing on the allure of their public persona rather than the actual quality or history of the products. And for consumers, it’s easy to get swept up in the idea of a celeb-backed beauty line, but it’s worth remembering that a lot of their iconic looks came from other, already existing products and practices.
In a sea of celebrity beauty brands, you’d think we’d all be supermodels by now. Their branding might sell the dream, but the reality is often a different story.
