While we frequently discuss equality in terms of access and opportunities, equity takes it a step further by acknowledging and addressing individual needs and differences. In the realm of makeup, this means recognizing the unique beauty of every person and ensuring that everyone has the tools and products they need to feel confident and beautiful.
Understanding Makeup Equity
Makeup equity involves creating an inclusive beauty industry that caters to the diverse needs of all individuals, regardless of skin tone, type, or personal style. It’s about moving beyond a one-size-fits-all approach and embracing the rich variety of human beauty. Here’s how we can work towards makeup equity:
Inclusive Product Ranges
One of the most visible aspects of makeup equity is the availability of products that cater to all skin tones. Historically, many beauty brands have offered a limited range of shades, leaving those with deeper or very fair skin tones underserved. Thankfully, we are seeing a shift towards more inclusive ranges, with brands like Fenty Beauty leading the charge by offering extensive shade options. Makeup Artists should be able to stock and mix shades to accommodate any client’s skin tones.
Accessible Pricing
Makeup equity means offering various price points so that everyone, regardless of their economic situation, can enjoy and benefit from makeup. This includes providing affordable options without compromising on material. F.A.C.E. provides a range of makeup education programs at various price levels.
Remember, true beauty is about embracing and enhancing what makes each of us unique. Let’s work together to ensure that everyone has the opportunity to feel beautiful and confident in their skin.