In the final episodes of the Lisa Frank “Glitter and Greed” docuseries, a quietly brutal moment unfolds: indie brand Glamour Dolls partners with Lisa Frank to create a nostalgic makeup line. They do the work—product blueprints, packaging, hype. But before launch, Lisa Frank pulls out.
Later, nearly identical products appear in a new Lisa Frank x Morphe collaboration.
Here’s the dynamic:
– Glamour Dolls needed Lisa Frank to grow.
– Lisa Frank needed Morphe to stay relevant.
Small needed big to scale. Big needed bigger to survive.
And in that shuffle of names, deals, and brand visibility—the originators got erased.
Lisa Frank pulled out of the Glamour Dolls partnership, then released eerily similar products with Morphe, a brand that, at the time, could guarantee reach and cultural currency.
Where it gets poetic: Morphe, too, eventually fell. Their downfall came from over-reliance on problematic influencers and an obsession with hype over integrity. What was once seen as untouchable collapsed under the weight of its own shortcuts.
The deeper message: Power can get you noticed. But without principle, it can’t sustain you.
Lisa Frank HQ: now leasing dreams deferred.
