“Honest lighting” in the context of makeup refers to lighting conditions that accurately represent how makeup looks in real life. It’s about ensuring that the makeup appears natural and flattering, rather than being overly exaggerated or misleading due to harsh lighting. Here’s why honest lighting is crucial for makeup application:
True Representation: Honest lighting allows makeup to be seen as it truly appears in person. This means that the colors, textures, and finishes of the makeup products are accurately represented, giving viewers a realistic depiction of the wearer’s appearance.
Confidence Boost: When makeup is showcased in honest lighting, it gives the wearer confidence in knowing that they look great not only in photos but also in real-life interactions. This confidence boost comes from knowing that their makeup looks just as good in person as it does on camera.
Longevity: Makeup that looks good in honest lighting is more likely to stand the test of time. Whether it’s for a special event, a photoshoot, or everyday wear, makeup that is applied with honesty in mind is less likely to appear garish or out of place as the lighting changes throughout the day or evening.
Photo: Brad Rankin Studio