As a solo business owner, every decision about how to spend your time has significant financial implications. This became particularly evident to me when I considered joining a several-month-long cohort group for business owners. While the group promised valuable insights and networking opportunities, the scheduled meetups were fixed during traditional work hours, specifically from 8am to 9am. I understand that for some small businesses, attending such meetups is more feasible because they have staff or systems in place to keep the business running smoothly in their absence. However, for a solo business owner like myself, the business cannot run on the same steam. Every hour reserved away from the business is an hour of lost opportunity and income.
The Hidden Costs of Commitment
To make it to these morning meetups, I would need to block off three hours of my schedule for each session. This isn’t just about the hour spent in the meetup; it’s also the time before and after that I would have to keep clear. Given that I take appointments from 7am to 8pm, missing those slots would mean turning away potential clients. Here’s a breakdown of the costs involved:
- Minimum Hourly Rate: $145 per appointment
- Appointments per hour: 1
- Hours blocked per meetup: 3
- Cost per blocked hour: $145
- Cost per meetup session: 3 hours x $145 = $435
With 16 scheduled sessions, the time commitment alone adds up significantly:
- Total hours blocked: 16 sessions x 3 hours = 48 hours
- Total income lost: 48 hours x $145/hour = $6,960
Additionally, the tuition for the cohort group is $750. So, the total relative cost of attending the group is:
- Total relative cost: $6,960 (lost income) + $750 (tuition) = $7,710
The Intention Behind F.A.C.E. Makeup Artistry
At F.A.C.E. Makeup Artistry, we understand the value of time and the financial impact it can have. That’s why we are committed to offering appointment availability with a wide window of time each day, from early morning to late evening, and seven days a week. Our goal is to ensure that your cost as a client isn’t relative or variable based on time of day or day of week constraints—it’s reflective of your schedule needs.
Why This Matters
When you book an appointment with F.A.C.E., you know exactly what you’re paying for, with no hidden costs or surprises. Reservation = time. We’ve designed our availability to fit your busy schedule, so you don’t have to sacrifice other commitments to look and feel your best. We also have a firm cancellation/reschedule policy and require upfront payments to ensure accountability and respect for both your time and ours.
Time is money, especially for business owners. The decision to join a cohort group required me to weigh the value of the insights and connections against the substantial financial cost of lost appointment hours. At F.A.C.E. Makeup Artistry, we respect your time and strive to provide the utmost flexibility and convenience. By offering a broad range of appointment times, we ensure that you can receive top-notch service without any additional hidden costs. Your investment in beauty should be straightforward and exact, allowing you to make the most of every minute.
