Our physical features are a living testament to those who came before us, just as our choices now shape what’s to come. In the beauty world, we’re often tasked with reconciling parts of ourselves that reflect our ancestry. There are traits we hold dear—ones we honor because they remind us of where we come from. And there are other parts, features, or characteristics we may wish to evolve away from, seeking a version of ourselves that feels more aligned with who we want to be.
But what if the real beauty lies in this tension? In choosing which parts of our legacy to celebrate and which to transform? How much of what we practice—be it in beauty, religion, or family rituals—truly belongs to us, and how much is a weight we carry from generations past? When you sit down for a makeup session, you’re not just enhancing your current self—you’re nurturing the you of tomorrow, refining how you want to live, be seen, remembered, and experienced.
Cosmetics shape how we present ourselves now while subtly investing in our future identity. Like saving money or earning a degree, the way we present ourselves today is a gift to the person we’re becoming.
So, how do we strike that balance? How do we honor our ancestral features while also embracing the changes that align with our future vision?
You are someone’s ancestor, too. The features you cherish and the ones you choose to alter are part of that legacy. Beauty is more than skin deep; it’s the conversation we have with the past and future about who we are and who we are becoming.
How do the beauty choices you make today honor both your ancestry and the future self you are creating?
