The internet and social media are changing the beauty industry dramatically. Not long ago beauty businesses would market themselves in magazines and newspapers to deliver their messages and customers would easily book their services or purchase their products. For better or worse, those days are gone and the […]
Articles by: Erin Hendley
ALL THINGS NEW: 2016 MAKEUP EDITION
I honestly LOVE ringing in the new year. It’s the perfect opportunity to look back and reflect on all the happenings of the past year, but forces forward thinking for the upcoming one. Taking inventory on all the concepts that worked versus what didn’t work helps prepare for a new […]
WHAT I WISH I WOULD HAVE KNOWN BEFORE BECOMING A MAKEUP ARTIST
Let it be known to all that I am in love with my career of being a Makeup Artist and would not want to trade it in for any other profession. It has provided me with amazing traveling opportunities, networking connections, and the ability to see the world as art. It is […]
GETTING AWAY AND HOW IT HELPS
Although December might be the busiest month for my business (all the holiday appointments and shopping sales) and my social schedule (my birthday is the day after Christmas), I felt a massive urge to get away for a few days at the beginning of this month. Fortunately, I am someone […]
MAKEUP: TOOLS. TECHNIQUE. PRODUCT- WHICH ONE IS MOST IMPORTANT?
I am closing out the year with approximately 80 Private Makeup Lessons under my belt, and right before the Holidays I like to take a bit of time to reflect and highlight common questions asked during these personalized one-on-one sessions. One of the most important questions asked during each booking is “What […]
MUSIC INSPIRES MAKEUP
I feel that makeup can go quite hand-in-hand with music, or at least they have a handful of similar aspects. They both bring something from the inside to the surface when applied or played, and quickly express their genres or personalities. Makeup can actually enhance the musical & artistic mood/experience that some shows are […]
“SHE LOOKED LIKE ART”
If you didn’t know already, I majored in Fashion (emphasis in Styling) with a Marketing minor. I’ve fallen in love with the concept of Runway Shows and consistently have the opportunity to do makeup for several of them. Sure, fashion can promote unrealistic expectations of waistlines and leg lengths, but it also […]
THE COMPLIMENT I NEVER GET
Working in the Bridal industry as a Makeup Artist has allowed me to collaborate with several hair salons and companies. I LOVE collaboration…that’s when the best product occurs! I’ll admit, I get my fair share of gals swooning over my work, but there is usually one compliment that I hear about […]
RED LIP, CLASSIC
The beauty of the red lip is hard to surpass. Throughout history, a red pout has found its place at the forefront of the beauty industry. From being a “red badge of courage” during the war, to promoting sexiness in the “curvaceous 50’s”, a classic red lip never goes out of style. […]
ARE WE MEANT 2 Be?
In relationship milestones, two years seems to be the first major one foreshadowing its future. It is recommended that couples date two years minimum to really get to know one another before tying the knot. After getting hitched, research shows that how a couple weathers their first two years together can make of […]