“Don’t try this at home”… but we’re doing it anyway. Ever had one of those nights where the idea of taking your makeup off just …
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Uglies
The new movie Uglies paints a world where beauty is engineered, and everyone is transformed into a “Pretty” on their 16th birthday. But here’s the catch—once people …
Selling the Dream, Not the Routine
It’s strange how many celebrities decide to jump into the beauty industry with their own brands after years of being complimented on their flawless hair, …
The Rebirth Effect
At the end of a long day, the ritual of removing makeup can feel like a symbolic shedding of the layers we wear both physically …
Face + Physique
Faces and bodies can sometimes feel like they’re competing for attention because they can present entirely different aesthetics within the same person. For example, someone …
The Cherry on Top
Makeup is like the cherry on top when it comes to beauty—it’s not the main dish, but it adds that extra something special. It’s the …
Phases + Faces
Makeup and the menstrual cycle can actually have a fascinating interplay, as the hormonal shifts throughout the cycle affect not only mood and energy levels …
Painting Over Stress
Makeup can be more than just a tool for enhancing beauty—it can also serve as a form of self-care and a way to regain control …
Navigating Beauty Grief
Just like our wardrobes, makeup is a powerful way to express our identities and how we want to present ourselves to the world. But what …
Perception Drift
Perception drift in the beauty industry refers to the gradual shift in how beauty ideals and trends are understood and interpreted over time. This shift …