Just like our wardrobes, makeup is a powerful way to express our identities and how we want to present ourselves to the world. But what …
Makeup Studio
Perception Drift
Perception drift in the beauty industry refers to the gradual shift in how beauty ideals and trends are understood and interpreted over time. This shift …
Dreams Speak, Makeup Listens
Ever woken up from a vivid dream, wondering what it all meant? Dreams are powerful—often cryptic, but they’re always trying to communicate something deeper to …
Perception is Personal Reality
Color perception is fascinating—what we see often isn’t what others see. A perfect example is the viral “blue and black” or “white and gold” dress, …
Tears Speak Louder Than Words
Waterproof makeup has long been hailed for its ability to withstand the elements, offering smudge-proof confidence whether you’re facing rain, sweat, or tears. It serves …
Fueling Desire With Makeup
Esther Perel’s work on desire highlights the importance of balancing safety with spontaneity in relationships. Over time, couples often become comfortable in their routines, losing …
Comfort VS Stagnation
There’s something undeniably powerful about nostalgia. It’s a time machine, transporting us back to moments when certain things felt safe and predictable. We remember the …
Butterfly Effect
In chaos theory, the butterfly effect suggests that even the smallest actions can cause massive ripple effects, much like how a butterfly flapping its wings …
Beauty VS Attractiveness
Inspired by Orion Taraban’s new book The Value of Others, the concepts of beauty and attractiveness emerge as collaborative yet distinct forces. The good news is …
Building Beauty from the Foundation Up
Just like a beautifully designed building, our personal beauty routines are built from the foundation up. Architecture and makeup may seem worlds apart, but both …