Fortunately, you are your own brand. Unfortunately… you are your own brand. This paradox can feel both empowering and exhausting—especially in a world where “image” …
Makeup Studio
The First Reflection
Before the world taught us what beauty should look like, we already knew something magical: the mirror wasn’t a test—it was a toy. A place of wonder. …
Getting it Just Right
There’s a reason the story of Goldilocks still echoes through our adult lives. She wasn’t greedy—she was discerning. She was on a search for just right. And …
The Kind of Beauty That Knows Your Name
There’s a moment that happens when a bride first sees herself in the mirror on her wedding day. It’s quiet but powerful—not just a glance, …
The Last True Ritual: Where Time, Money, and Attention Converge
In the economy of modern life, we trade constantly—money for convenience, time for efficiency, attention for distraction. But rarely do we invest all three at …
Color as Therapy
Color isn’t just something we see, it’s something we feel. That’s the idea behind the growing micro trend in fashion and makeup called color therapy, where people …
Facial Floor Plans
In interior design, an “enfilade” creates visual rhythm by aligning doorways and using shifts in color to guide the eye from one room to the …
Pretty, Tired
The Hauntology of Beauty
Hauntology is the study of what lingers. Not the past, exactly—but the presence of the past in the now. And not quite the future either—but the futures we …
Let the Light Rewrite You
“You won’t hold the same glow from morning to dusk. Let the light rewrite you.” We live in a culture obsessed with permanence—perfect makeup that …