Looking back, F.A.C.E. has come a long way since its humble beginnings in downtown Paducah. Opening the original studio felt like the perfect alignment of place and purpose. Downtown’s historic charm, with its bustling Main Street and connection to Paducah’s rich cultural heritage, offered a vibrant foundation to start my business. My very first client—also named Erin—walked through those doors, and with her, the journey truly began. Events like the Beauty Egg Hunt at The Carson Center and the steady rhythm of the downtown district helped shape the early days of F.A.C.E. into something special.
As F.A.C.E. grew, so did my vision for the brand. The move to Midtown marked a significant evolution—not just in location, but in how I envisioned the business. Building a brand-new studio from the ground up was both exciting and challenging, especially during the uncertainty of 2020. But this new space gave me the freedom to craft a more personalized and private experience for my clients. No more shared walls or parking struggles—F.A.C.E. now had its own dedicated space, and with that, a new chapter began. The Midtown studio became an amplified version of everything I loved about the original, but with more refinement and intention.
As I reflect on the journey, it’s clear that F.A.C.E. has evolved in every way. The core values—authenticity, artistry, and personal connection—have remained steady, but the services and experience have grown. I now focus exclusively on in-studio services, offering a calm, curated environment where every detail is designed with my clients in mind. While leaving downtown was bittersweet, with all its nostalgia and history, it was also the necessary step forward. Midtown represents growth—not just in size, but in the depth of what F.A.C.E. can offer.
As F.A.C.E. continues its journey in Paducah, I’m filled with gratitude for the clients who have been with me from the start and those who have joined along the way. This studio, this community, and this path have been shaped by all of you, and I look forward to the future with excitement and appreciation. Together, we’re creating something beautiful.
