“Video Killed the Radio Star”, the iconic song by The Buggles suggests that the advent of music videos and MTV led to a decline in the popularity of radio as a primary source of music discovery and promotion. This phrase is often used metaphorically to describe how new technology or trends can render older ones obsolete. In the context of the impact of makeup on beauty and fashion, and vice versa, the evolution of these industries can be seen through a series of transformations where new trends or innovations render previous ones less dominant.
What Did Makeup Kill?
- Natural Beauty Standards: The widespread use of makeup has, to some extent, overshadowed natural beauty standards. While makeup enhances features, it also sets expectations for beauty that often go beyond natural appearance.
- Simple Grooming Routines: Before the advent of modern makeup products and techniques, grooming routines were much simpler and less time-consuming. The extensive makeup routines that are common today have replaced these simpler practices.
- Traditional Beauty Practices: Many ancient and traditional beauty practices have been overshadowed by contemporary makeup trends. For example, the use of natural ingredients and homemade remedies has declined in favor of commercially available makeup products.
What Killed Makeup?
While makeup remains a significant part of beauty routines, several trends and innovations have challenged its dominance:
- Natural Beauty Movement: There has been a growing trend towards embracing natural beauty and minimal makeup. Many people now prefer a more natural look, emphasizing skincare and a healthy complexion over heavy makeup.
- Skincare Focus: The beauty industry has seen a significant shift towards skincare, with consumers prioritizing healthy skin over makeup products. This trend has led to increased popularity of skincare routines and products that promote a natural glow.
- Permanent Makeup and Cosmetic Procedures: Advances in permanent makeup (such as microblading and tattooed eyeliner) and cosmetic procedures (like Botox and fillers) offer long-lasting solutions that reduce the daily reliance on makeup.
- Augmented Reality and Filters: The rise of augmented reality (AR) filters on social media platforms allows users to experiment with different makeup looks without physically applying any products. This trend has impacted the traditional makeup industry by offering virtual alternatives.
In the ever-evolving cycle of industry and technology, the makeup industry illustrates a dynamic interplay of killing and being killed. The makeup industry, like many others, thrives on this continuous cycle of renewal, reflecting the broader patterns of adaptation and reinvention that define our modern world.