I receive quite a few messages every day, inquiring about my makeup services. I have been fortunate to have a great success rate of booking clients without any hesitation, as well as a fantastic repeat clientele rate. That is a sign that my brand reflects the value I offer and viewers SEE that. However, every once in a while, THE question will pop up: “Why do you cost that much?”. I must admit, this question is asked when the inquiry is coming from someone that is accustomed to salon, spa, or beauty counter blueprints, which is to be expected in our area. Those are primarily the options. Inquirers also usually have not navigated my website or social media pages to investigate my background or my business. I run COMPLETELY different than other makeup service suppliers. I have to honestly thank the few that still ask me this question, because it provides me with the opportunity to educate the value of my offerings & dissect everything that goes into my makeup services for those unfamiliar with Professional Makeup Artistry. Once I break it down, inquiries turn into bookings. Here are all the elements included when ones decides to book with F.A.C.E. Makeup Artistry!

TIME: The time it takes to open up the studio (turn on lights, dust displays, sweep floor, set out portable light posts, turn on music); Wash brushes & sponges, clean & sanitize products; Correspondence (phone, email, contracts); Actual appointment slot booked for application; Repeating the cleaning process again; Ordering inventory for bookings.

Photo by Jessica Rumsey
Photo by Jessica Rumsey

PRODUCTS: This includes skincare & makeup products being applied; Touch up kits; Brushes, sponges, and disposables; False Lashes & glue; Bottled Water; Face Charts.

Photo by Jessica Rumsey
Photo by Jessica Rumsey

EDUCATION: This is a BIG one! This includes my past formal education (Makeup First School in Chicago, Linda Mason: The Art of Beauty-Intensive in NYC, & The Glam Academy in NJ) and continued education (MAC Pro, Makeup Forever Pro Masterclasses). These are all Makeup-specific formal academies. Every minute is dedicated to the art & business of Makeup! My Bachelors of Science in Fashion & Minor in Marketing has provided impactful leverage for my brand artistry & business blueprint as well.

EXPERIENCE: Another HUGE one! This includes the resume worthy gigs from NYC, Chicago, & Nashville that I have worked on that have taught me top-notch industry experience as well as prestigious projects in the surrounding local community (Talon Falls, Burning Kentucky movie, Tracy Badger music videos).

Mercedes Benz Fashion Week 2012
Mercedes Benz Fashion Week 2012

GAS/TRANSPORTATION: The gas, wear & tear on vehicle, and mileage of commute to accommodate clients in-studio or on-location.

RENT/UTILITIES: The studio space rented to accommodate clients. It is private & 1-on-1 (no other clients receiving beauty services the same time as another, unless otherwise specified) SPECIALIZED to Makeup ONLY, and houses several brands and lines-including my own. Clients are not required to supply their own makeup or be limited to just one brand during applications.

ATMOSPHERE: Downtown location, in the hub of the arts, just steps away from the Ohio River; The perfect balance of white walls, natural light, & professional daylight bulbs for ultimate applications; Convenient parking; Inspiring, fun, and artistic view on beauty.

MARKETING MATERIAL: Includes website, videos, business cards, promo packets, email newsletters, photos; The convenience of potential clients finding me online when they search for makeup services, and current clients keeping up-to-date with new projects, products, and offerings becoming available. I am “find-able”.

Photo by Miss Kortney Lane
Photo by Miss Kortney Lane

No Comments

  1. Chip Brandstetter

    Excellent blog.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.